Everything I know about sex I learned from movies.
Well maybe not everything but I observed deeds that I couldn’t have given life to myself, without first having seen them elsewhere.
For many professionals it’s a similar story when it comes to their marketing. Everything they know about creative marketing they learned by copying the output of competitors, collaborators, gurus.
Hence, they’re not originators. They’re voyeurs.
I’m not criticising. It’s perfectly good to do this, for a while. But soon, if you’re ambitious for your business, it becomes less productive, less satisfying.
An exercise in semi-counterfeit because it’s easier and faster to adapt slightly on what everyone else in your market is already doing. But for many, somewhere inside, they know that this is:
Meaningless. Devoid. Degrading even.
Significantly, it’s also less effective. It marks you as one of the mass professionals for the mass market. Average. Boilerplate. Typical.
Instead we need to cease imitating and sing with our own voice. Our own tone. Our own creative marketing.
I don’t mean invent crazy methods that are unlikely to impact. I mean create by putting your heart and soul into methods that will work if you commit to them. By impregnating them with your own DNA.
Your personality. Your story. Your credo.
Unless you inject yourself into your market(ing), with meaning, true meaning, it will be a fascimile.
Dry. Arid. Fundamentally barren.
If you want to succeed at gaining clients, really succeed, then put yourself into it. Make yourself attractive. Make yourself enticing.
But above all, be creative with it.
Some questions: where, exactly, do you need more creative marketing? In what way do you need to put more of yourself into it? How best should this happen?
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